Michael Dorfman

Dorfmans_260x260Marketing Manager (MBA, Rishon LeZion College of Management, Israel).

A leading specialist in ЦФМ Позитив Company, consulting on marketing for dental clinics, developer of quality management programs. Also works as an independent expert and consultant for insurance companies in Israel guild.


Professional Experience:

Leads seminars and trainings for medical institutions in Russia, Israel, CIS and Baltics.

Co-founder of an international group of companies “IDG Group,” which deals with counseling. He is author of his own quality management program for medical institutions. Business consultant since 2008.

Has participated in many seminars and assisted for various international delegations.


Lecture title: “Marketing aspects in dental clinics”

Lecture abstract:

■ Marketing and psychological aspects in dental care as bussiness industry.
■ Your administrator – goals, functions and human resource factor.
■ A good and successful doctor – a good team player.
■ Marketing aspects of dentistry – the priority is the patient.
■ Patient insurance.
■ Understanding of effectiveness of your staff.
■ The statistics. Efficient use of resources – the clinics concept.